About the project
Focus
Brand identity, website design,
social media
Role
Graphic design, visual system design, digital design
Deliverables
Brand identity elements, responsive web layouts, social media templates, campaign graphics
A refreshed healthcare technology brand and digital system designed to make complex data sharing feel clear, connected, and trustworthy.
Task
Lyniate provides healthcare data interoperability solutions for hospitals, clinics, and healthcare organizations. The goal of this project was to evolve the brand into a more modern, approachable, and flexible visual system — one that could communicate technical expertise while still feeling human and easy to understand.
Design approach
Build trust through structure
I used clean layouts, organized content blocks, and consistent hierarchy to help the brand feel reliable, professional, and easy to navigate.
Make tech approachable
The visual system balances healthcare credibility with a more modern, friendly tone, helping complex ideas feel less dense and more accessible.
Create a flexible digital language
The identity was designed to work across web pages, social posts, campaign graphics, and responsive layouts without losing consistency.
Use color with purpose
The palette brings energy and distinction to the brand while still maintaining a calm, trustworthy feeling suitable for healthcare technology.
0
Design font
Colors
Blue
HEX: 1A81F4
RGB: 26 129 244
CMYK: 76 41 0 0
Pantone: 2172
Teal
HEX: 23C5BF
RGB: 35 197 191
CMYK: 67 0 35 C
Pantone: 3252 C
Orange
HEX: FA7E2E
RGB: 250 126 46
MYK: 0 65 100 0
Pantone: 1495 C
Purple
HEX: 7340E4
RGB: 115 64 228
CMYK: 73 77 0 0
Pantone: 2088 C
Black
HEX: 050F19
RGB: 5 15 25
CMYK: 82 71 60 79
Gray
HEX: 7E858C
RGB: 126 133 140
CMYK: 54 42 37 4
Light gray
HEX: D9DFE6
RGB: 217 223 230
MYK: 13 8 5 0
White
HEX: FFFFFF
RGB: 255 255 255
CMYK: 0 0 0 0
Social media system
The social media assets extend the Lyniate identity into a more flexible content system. Consistent typography, color, and layout patterns help each post feel connected to the brand while allowing room for different messages, formats, and campaign needs.
Responsive digital experience
The website design translates the brand system into a responsive digital experience. Structured layouts, clear content hierarchy, and bright visual moments help guide users through Lyniate’s solutions while maintaining a polished and professional feel across desktop and mobile.
DISCOVER MORE
