A playful animated explainer designed to make Tines’ automation features easier to understand, remember, and share.

Task

Tines needed an engaging way to explain how automation can simplify complex security workflows. The goal was to turn abstract product benefits into a clear, playful, and easy-to-follow animated story.

Design approach

Simplify the product story

I shaped the animation around a clear narrative flow, turning Tines’ automation features into a simple story rather than a technical product walkthrough.

Use playful metaphors

Abstract security workflows were translated into floating objects, connected paths, and character-driven scenes, making automation feel more tangible and memorable.

Design for motion

Each scene was planned with pacing, transitions, camera movement, and animated handoff in mind, so the storyboard could move smoothly into production.

Balance clarity and personality

The visual direction used bright colors, soft 3D-inspired forms, and playful isometric environments to make the product feel approachable while still supporting a credible B2B technology message.

Play video

Challenge

Tines helps teams automate complex security workflows, but the value can be difficult to communicate through static visuals alone. The challenge was to simplify technical concepts and turn them into a story that felt clear, engaging, and easy to follow.

Animation strategy

The animation was structured around a simple narrative arc: introduce the challenge, show the automation experience, and highlight key product benefits through playful visual metaphors.

Storyboards

Storyboards were used to plan the narrative, pacing, and transitions before animation production. Each frame focused on a clear message, giving the animation team a strong visual foundation for movement, timing, and scene flow.

Storyboards

Storyboards were used to plan the narrative, pacing, and scene transitions before animation production. Each frame focused on one clear message to keep the story simple and engaging.

A more engaging way to explain automation

The final animation transformed technical product messaging into a playful and memorable viewing experience, helping audiences quickly understand how Tines can simplify complex workflows.

A more engaging way to explain automation

The final animation transformed technical product messaging into a playful and memorable viewing experience, helping audiences quickly understand how Tines can simplify complex workflows.

Client response

The animation was well received by the client and planned for use across nurture campaigns and future marketing initiatives.

“Thank you all for the work on this, it’s going to be a big feature of our nurture following RSA and many other initiatives! Look forward to working together on future projects.”

Stephen O’Brien

Head of Marketing

Outcome

The explainer video helped turn Tines’ product features into a clear, engaging story. Through storyboard planning, visual metaphor, and motion direction, the final animation made complex automation concepts feel more approachable, memorable, and campaign-ready.